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These Are the Artists That Benefitted Most From Verzuz

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Billboard explores the statistical aspect of the Verzuz effect.

Ever since the onset of the COVID-19 pandemic. Swizz Beatz and Timbaland’s Verzuz series has drawn the attention of an otherwise bored audience. What started as simple beat battles a few summers ago turned into Instagram Live’s most popular series. Currently, with Apple Music stepping in to sponsor, the series has morphed into a full-blown branded phenomenon.

On Friday, Nielsen Music and MRC Data explored the Verzuz battles that generated the most significant catalog gains. Billboard broke the info down into a convenient chart calculating the increase in streams from the days before and after the artists’ battles.

May 9th’s battle between Erykah Badu and Jill Scott resulted in a 255.7% gain for Badu and a 396.4% gain for Scott. Bounty Killer and Beenie Man’s battle on the 23rd increased the duo’s streams at a rate of 460.3% and 294.1%, respectively. 112 and Jagged Edge’s matchup on May 25 led to a respective increase of 128.1% and 121.5%.

Brandy and Monica’s battle on August 31 had the highest combined increase, with Brandy’s catalog seeing a 444.6% increase and Monica’s growing by 466.5%. Gladys Knight and Patti LaBelle saw 135.5% and 198.5% increases, while Gucci Mane and Jeezy’s contentious November 19 battle increased their catalog’s streaming by 148.4% and 381%, respectively.

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On Saturday, Bay Area legends E-40 and Too Short will square off in the series’ latest battle. It remains to be seen when the battle between Ashanti and Keyshia Cole (previously scheduled for Dec. 12) will be rescheduled for.

Stay tuned for further updates regarding the Verzuz battle series.

Billboard explores the statistical aspect of the Verzuz effect.

Ever since the onset of the COVID-19 pandemic. Swizz Beatz and Timbaland’s Verzuz series has drawn the attention of an otherwise bored audience. What started as simple beat battles a few summers ago turned into Instagram Live’s most popular series. Currently, with Apple Music stepping in to sponsor, the series has morphed into a full-blown branded phenomenon.

On Friday, Nielsen Music and MRC Data explored the Verzuz battles that generated the most significant catalog gains. Billboard broke the info down into a convenient chart calculating the increase in streams from the days before and after the artists’ battles.

May 9th’s battle between Erykah Badu and Jill Scott resulted in a 255.7% gain for Badu and a 396.4% gain for Scott. Bounty Killer and Beenie Man’s battle on the 23rd increased the duo’s streams at a rate of 460.3% and 294.1%, respectively. 112 and Jagged Edge’s matchup on May 25 led to a respective increase of 128.1% and 121.5%.

Brandy and Monica’s battle on August 31 had the highest combined increase, with Brandy’s catalog seeing a 444.6% increase and Monica’s growing by 466.5%. Gladys Knight and Patti LaBelle saw 135.5% and 198.5% increases, while Gucci Mane and Jeezy’s contentious November 19 battle increased their catalog’s streaming by 148.4% and 381%, respectively.

See Also

On Saturday, Bay Area legends E-40 and Too Short will square off in the series’ latest battle. It remains to be seen when the battle between Ashanti and Keyshia Cole (previously scheduled for Dec. 12) will be rescheduled for.

Stay tuned for further updates regarding the Verzuz battle series.

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NEW VIDEO: Kehlani – “Altar”

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Kehlani Altar videoKehlani has dropped off her brand new single called “Altar”. It comes with an accompanying video.

This song will appear on her next studio album Blue Water Road, which will hit stores this Winter.

Listen and watch below:



The post NEW VIDEO: Kehlani – “Altar” appeared first on Fresh: Hip-Hop & R&B.



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Get A Sneak Peek At The Finale Of “We Got Love Teyana & Iman”

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We Got Love Teyana & Iman key art

Source: Courtesy NBC Universal / NBC Universal

It seems like the season flew by so fast for “We Got Love Teyana & Iman” but the finale episode airs tonight and we couldn’t be more excited to share some sneak peek clips for your viewing pleasure.

The first clip gives an exclusive behind the scenes look at Teyana’s day on set with Maxim shooting her “Sexiest Woman Alive” cover. The cover was shot by Gilles Bensimon, who makes an appearance. Anyone who follows fashion or has watched a season of “America’s Next Top Model” understands how monumental that is. What’s even more monumental though is that Teyana made history with this particular magazine shoot by becoming the first African-American woman to grace the cover of Maxim. Wild right?

Now what the clip didn’t show was when Teyana and Iman’s adorable daughter Junie tried to steal the show. Fortunately Teyana posted it on her page.

Check out more clips from the finale when you continue.





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Watch Beyonce and Jay Z Elude Love In “Moon River” Visual!!!

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Beyonce and Jay Z in the new music video “Moon River”. As the spokespeople for Tiffany & Co.’s About Love campaign, the Carters deliver.

Beyonce and Jay Z Send Visions Of Love In New Cover For Breakfast At Tiffany’s classic “Moon River”

Watch as Beyonce and Jay Z show their love via a new music video, “Blue River”.

Beyonce covers the song made famous in 1946 by Audrey Hepburn in “Breakfast at Tiffany’s”.

When the campaign first dropped in August, a photo spread depicted the powerhouse couple standing in front of the rarely seen artwork of Jean-Michel Baquiat.

The painting, titled Equals Pi, was the backdrop of Jay and Bey as she wore the massive 128-carat yellow Tiffany diamond.

Adding another element to the “About Love” campaign, the Carters also celebrated a bit of history.

As Bey became the first black woman to wear the iconic diamond.

The song in the video, “Blue River” is sung by the superstar as her husband, Hip Hop mogul, Jay Z looks at home videos of her as he waits for her return.

Set in times of old, you see Jay Z pecking away on a typewriter, and later an antique movie camera.

Looking every bit in love, the two deliver on the message that Tiffany’s is trying to portray…love.

Tiffany describes Beyonce and Jay Z as –

“an iconic couple…two of today’s most respected creative forces.”

As expressed by The Carters –

“Love is the diamond that the jewelry and art decorate.”

Beyonce and Jay Z are the perfect match for the Tiffany & Co. campaign.

Check out the video for yourself below by clicking on the photo.

beyonce and jay z

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