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The Source |Victor Burnett, Behind The Success of Blxst - HIP HOP MINUTE
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The Source |Victor Burnett, Behind The Success of Blxst

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Victor Burnett epitomizes this day and age’s music manager by vertically integrating the artist as the business model.

It is unanimous that Blxst held the crown as 2020’s breakthrough artist of the year. The Southern LA native captured the nation, crooning catchy hooks and verses reminiscent of the late G-funk legend, Nate Dogg. Blxst’s success is no accident. Instead, it is an intentional plot to build brand infrastructure for the future.

Victor Burnett
Victor Burnett

Victor Burnett a.k.a. @victheruler serves as the President of Blxst’s record label, Evgle. Prior to meeting the No Love Lost singer, Vic helped local LA artists become innovators in monetizing their artistry.

“Around 2014 I saw that there was a big gap, where a lot of artists didn’t understand how to monetize their content,” says Burnett.

His innate, entrepreneurial spirit and experience with artists, paired with product management history at Dame Dash Studios and Benny Boom, set a precedent for what was to come.

Upon meeting Blxst at Burnett’s creative studio, Groundwurks, the two formed an organic alliance based on mutual goals, business acumen and entrepreneurship.

The “Be Alone” artist launched the company back in 2018 with an Eagle’s mannerisms in mind.

“He told me that an eagle is the highest flying bird that doesn’t fly in flock,” Burnett explains.

According to Vic, these are the characteristics that they look for when hiring for Evgles.

When it was time to sought out a music partnership, Vic and Blxst stood firmly on vertical integration, which happened to be Burnett’s senior thesis in college. After major record companies labeled their business model as outrageous, they sought a partnership with Red Bull during the height of the pandemic.

“We knew the Hip-Hop space at Red Bull was irrelevant. With Blxst being a self-made creative and my want to see what a label can do for us creatively other than distribution, that’s how we got to Red Bull,” says Vic.

Evgle not only delivered the No Love Lost project in September, but completed 4 music videos in 3 days including Blxst’s breakout singles “Overrated” and “Be Alone.”

“With creativity and understanding how to allocate these marketing funds, in addition to having a friend in Karl (Fowlkes), as an attorney, we’re able to have the advantage,” Burnett says.

Blxst and Evgle announced their re-signing and joint venture partnership with Red Bull last month, solidifying the mutual benefit of the two parties’ relationship.

With Victor Burnett at the helm, Evgle continues to set the new business model for entrepreneurs within the entertainment space.

Victor Burnett
Victor Burnett

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ALBUM SALES (week 47, 2021): Drake, Bruno Mars, Anderson .Paak, Summer Walker, The Weeknd & more!

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Drake Certified Lover Boy Bruno Mars Anderson .Paak An Evening With Silk Sonic Summer Walker Still Over It The Weeknd The Highlights album sales week 47 2021Here’s our weekly overview of Hip-Hop and R&B album sales in the US, including an update on where the albums land at the Billboard 200 chart.

No chart debuts in this week’s overview, but only older albums that are still selling very well.

Chart # Artist(s) Album title Sales Sales + Streams
3 Drake Certified Lover Boy 347 53,028
4 Bruno Mars & Anderson .Paak An Evening With Silk Sonic 15,266 50,301
6 Summer Walker Still Over It 1,377 45,806
11 The Weeknd The Highlights 5,32 35,489
12 Doja Cat Planet Her 325 34,949
13 Kanye West Donda 239 27,464
16 Lil Nas X MONTERO 204 24,437
18 YoungBoy Never Broke Again Sincerely, Kentrell 395 23,568
22 Rod Wave SoulFly 137 20,751
25 Lil Baby My Turn 213 19,995
28 Pop Smoke Shoot For The Stars, Aim For The Moon 636 19,148
32 Moneybagg Yo A Gangsta’s Pain 263 18,636
37 Justin Bieber Justice 1,705 17,645
38 Post Malone Hollywood’s Bleeding 384 17,252
39 Juice WRLD Legends Never Die 550 17,068
42 Juice WRLD Goodbye & Good Riddance 195 16,474
47 Baby Keem The Melodic Blue 31 15,631



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Hot 97’s Ebro Catches Backlash For Calling Tinashe’s Last Name “Ghetto” | The Latest Hip-Hop News, Music and Media

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Ebro Presents Up Close With Tinashe

Source: Johnny Nunez / Getty

Looks like Hot 97’s Ebro done run afoul of the Black Twitterverse and on a holiday weekend no less (when basically everyone got time).

It all happened during an interview (from back in 2013) that Ebro and Peter Rosenberg conducted with Tinashe which seemed innocent enough, but things went left when Ebro asked Tinashe about her last name. After saying her last name was “Kachingwe,” Ebro went on to make an eyebrow scrunching response when he said, “Can we point out how lightskinned she is with the ghetto ass name though.”

After Peter tried to help him save some face by pointing out that her name comes from her African heritage, Ebro stepped into it a bit more by saying, “Sometimes these ghetto names are actually African.”

Needless to say, listeners weren’t amused with Ebro’s opinions and were quick to roast the Hot 97 radio personality’s tone deaf joke and took him to task on social media. From blaming him for Hot 97’s allege fall from radio grace in the 00’s to pointing out that Peter Rosenberg was better versed in Tinashe’s cultural background than Ebro, the i=Internet streets were merciless as they went for Ebro’s neck with no remorse.

Amidst the slander and backlash that he’s received for clowning Tinashe’s “ghetto ass” last name, Ebro took to Twitter to apologize and explain that he was using the moment as a skit to get “people to learn her origins.”

Well, whether or not this was all set-up for a skit we may never know but people weren’t amused and went off on Ebro for his comments. Check out the responses below and let us know your thoughts on the controversial exchange.



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Iggy Azalea & BIA Expose Their Mothers’ Subpar Cooking Skills – Halla Back Free Promotion

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It seems like one of the major themes of this year’s Thanksgiving holiday were the photos of absolutely disgusting-looking dishes on social media. While it’s become quite apparent that not all Thanksgiving food photographs well, Iggy Azalea came through with a message that not all of it tastes good either, calling out her own mother for a lack of seasoning.

“I love my mother to death but she always says I learned to cook so well because of her and deep down I know the truth is I had to learn for survival because she does NOT know what seasoning food means,” wrote Iggy on Twitter. “My brothers 21 and he’s only just now asking about garlic powder… exactly! She only learned what adobo was 8 months ago… imagine the dinners I’ve sat through.”

Andrew Toth/Getty Images

She’s not the only woman in hip-hop that grew up with unseasoned food because BIA replied, saying that she was in a similar boat.

“Screaminggggg my mom too,” she said under the tweet.

We would love to hear what their mothers have to say about this. They can’t be happy about the social media slander. 

Image provided to HNHH by BIA’s label

For the last few months, Iggy Azalea has been focusing on herself and her family, transitioning away from her music career. While she hasn’t ruled out future releases, she announced the “end of an era” with her last album, telling fans that she will pursue other interests in the entertainment industry and elsewhere.

What do you think Iggy and BIA had for Thanksgiving dinner that made them call out their mothers like this?

Van Lathan Trolls Kanye West With Pete Davidson Photo





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