JCPenny has always been a company that uses music in its commercials. The songs are always something people talk about and look for online. The JCPenny commercial for American Living is a popular search item. There are three different commercials with three different songs. They also have Christmas commercials, Valentine’s Day commercials and commercials that are a bit controversial.
The songs for American Living are “Killing the Blues.” “Let’s Dance” and “Have You Ever.” The 2008 back to school JCPenny commercial song was “”Don’t You Forget About Me.” It is a great tribute to “The Breakfast Club.” It featured kids dancing and acting like those that played in the movie. Another song for back to school was “Rock Your Body” by Stagga Lee. The commercial Magic in 2007 used the song by Regina Spektor called “Music Box.”
One of the most controversial JCPenny commercial songs was the song from the 1980’s called “99 Red Balloons.” The song is actually about a nuclear war, but only bits and pieces of the song were used. Even thought the song has another meaning than what its intended purpose, it was a beautiful commercial.
In 2005, the store used the song “Living Thing” for its commercial during the Christmas holiday season. In 2007, the Christmas holiday song was “Real Love” by John Lennon and a song called “All That I Want” by the Weepies.
Why Use Music in Commercials
The JCPenny commercial song is what people associate with different seasons and sales. For years, the company has offered many different commercials with or without music. One thing that can be learned from the advertising business is that people need something to catch and keep their attention during commercials. The music that is used is by popular artists and some songs are done for the company commercial itself.
The achievement of the commercials is to draw in business to the many stores around the country. The back to school, brand name and holiday commercials help with the sales and increase the audience’s awareness of the deals going on at all the stores. Music has always proved very beneficial in ads on television. Many of these commercials are found on YouTube.
When advertising companies look for songs to go with commercials, they look for songs that are popular and fit the overall image of the commercial. Many of the songs that they use come from as far back as the 1950, 60’s and 70’s. They do have songs made especially for the commercials, but more so, they use the rights from other songs. JCPenny was only the second group allowed a license to use the John Lennon song.
The JCPenny commercial song varies from year to year, holiday to holiday and season to season, but one thing is for sure, the commercials are something that everyone talks about, so that means the efforts of the ad companies is working in favor of JCPenny’s and their ability to stay on top of sales.
Source by Dylan Jackson