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Skechers Shoes Success Story Continues - HIP HOP MINUTE
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Skechers Shoes Success Story Continues

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Skechers are an American footwear brand founded by Chief Executive Officer Robert Greenberg. He launched the Skechers brand after leaving the fitness clothing and footwear brand LA Gear in 1992, a brand he had helped to build and become successful. Initially the Skechers brand began as a distributor for Doc Martins but they soon launched their own brand of footwear onto the market hoping to capitilise on a niche market for casual street shoes for men. The brand was lucky or had researched the market well because no one single footwear brand had cornered the casual street shoe market. Nike had not yet fully diversified and was still concentrating upon athletic wear. Skechers found themselves a niche in the market and avoided going up in competition directly against an established brand.

Early Skechers products included skateboard type shoes and general purpose boots, chunky and functional in design. The first successful launched by the brand was the release of the,’Chrome Dome’ shoe. It was 1993 and the Seattle Grunge Music scene had exploded onto the scene and the band Nirvana were dominating the charts with each subsequent release. The Chrome Dome shoe was manufactured to look worn. The heels looked scuffed and the shoes looked well used. In essence the Chrome Domes were Grunge and quickly became popular and sought after. Appealing to both of the sexes, the shoe was an urban street boot that reflected the increasing popularity of the ‘grunge’ look among younger consumers and it matched perfectly with a faded pair of jeans and plaid shirt.

Skechers were able to capitilise on the popularity they were receiving with the Chrome Dome and establish themselves as a brand that appealed to the image conscious young music fans. By 1998 the brand was well established and was expanding rapidly, ready to expand into the athletic footwear market dominated by sportswear brands like Nike and Adidas. The expansion was timed well as athletic brands began to become crossover from the track to the street. Sports shoes were by this time becoming commonly worn as everyday shoes Skechers U.S.A. had its first big break under its own label in 1993, with the introduction of a design known as the ‘Chrome Dome.’ Appealing to both sexes, this shoe was an urban street boot that reflected the increasing popularity of the ‘grunge’ look among younger consumers:

The brand has always been image conscious and makes a concerted effort to appear hip, trendy and stylish even if the shoe designs are not particular original and often resemble competitors designs with a Skechers make over.The most innovative models that have been released by the brand in recent years like the Tone Ups and the Shape Ups are merely copies of existing shoes launched by other brands but it still exemplifies Skechers ability to read the market and remain current to consumer demand. The Shape Ups range closely resembles Karl Muller’s MBT design. Masia Barefoot Technology was the brainchild of Karl Muller. He simply noticed that if a person walks barefoot on a soft, natural surfaces such as the ground they are forced to make minute adjustments in balance with each step.

This essentially can be understood as a similar principal to resistance training, each step becomes more than simply just a step but effectively a mini workout or that is how Skechers have tried to market the technology in the Shape Up and Tone Up ranges of shoes. Muller also observed that they would have to balance with each single step but what really inspired Muller to develop MBT was the fact that he frequently suffered from back ache which could be relieved temporarily by walking barefoot over soft surfaces like paddy fields whilst he was in Africa.

The Tone Ups and the Shape Ups launched by Skechers continue the aggressive niche marketing used by the brand thus far and although there has been controversy and law suits along the way, it seems the footwear brand Skechers is now well established and will continue to be successful in the future.



Source by Keith Jason Bates

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Yo Gotti Delays November 26 Release, of “CM10” Album

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A few weeks ago, Yo Gotti announced that the 10th installment of his “CM” series, would be out on November 26. This project is officially titled “CM 10: Free Game.”

Now, the Memphis legend has decided to suddenly delay the release of CM 10. He took to Instagram, to say #CM10 Still Loading…. NEW DATE. Stay Tuned.” It’s unclear on why this move was made, but hopefully, Gotti is still able to put this album out, before 2021 is over.

Gotti’s CM9 album was last released in December 2016. That project was led by singles such as “Castro,” ft. Kanye West. Big Sean, 2 Chainz, and Quavo, and “Weatherman,” ft. Kodak Black. The original CM was released as a mixtape, back in 2008.

Last month, Gotti also made a huge business endeavor happen for himself, as he officially became a minority owner, in MLS Club, D.C United. They’ve won four MLS Cups, and is regarded as one of the best teams in MLS history.

 





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Big Sean Performs at Chicago Bears vs Detroit Lions Game, at Halftime, on Thanksgiving [VIDEO]

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The Detroit Lions continued their annual tradition of playing on Thanksgiving, on Thursday. Things didn’t go well at all, though, as they fell to the Chicago Bears, 16-14, after a field-goal was kicked, as time expired, to give the Bears the win.

The Lions currently stand at a dismal 0-10-1, as they’ve lost 15 games in a row. The only notable moment of the Lions’ game in Detroit on Thanksgiving, was probably Big Sean’s halftime performance.

The hometown superstar went on to perform songs such as “Bigger Than Me,” and “What A Life.” The crowd didn’t seem very energetic, but this was likely due to the Lions’ performance.

Sean’s Detroit Lions halftime performance also comes after releasing his new “What You Expect” EP, with Hit-Boy at the end of October. That project contained six tracks, with appearances from Bryson Tiller, 42 Dugg, and more.

Check out Big Sean performing at Ford Field, during Bears vs Lions, below.

 





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Palestinian Scarves Adorn the Runway!

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The Palestinian scarves have lately been on the receiving end of a lot of critique, both positive and negative by many who believe that it is a representation of the Palestinian cause. However, for the past couple of years, they have also been appearing on runways off and on as part of different fashion lines. From high end fashion designers to retail stores like Urban Outfitters and Target have been carrying the Palestinian scarves as a part of their fall and spring lines. Due to this reason, they have turned into a fashion statement for the hip and stylish youngsters in particular.

Various fashion show runways exhibited the Palestinian scarves blended with the outfits to create an attractive outcome. Worn with a combination of jeans or long skirts and paired with the right top, these scarves put forth a well groomed and together look. As it was showcased by a number of different fashion leaders of the industry, these scarves created quite a stir amongst the fashionistas and celebrities of the United States. The hub of American fashion; New York streets are filled with young career women accessorizing their outfits with the Palestinian scarves. On the West coast, the Los Angeles youth carries them with a style that beats no other.

What’s more, many Hollywood artists are following the fashion trend and have been seen sporting the Palestinian scarves in a variety of colors including shades of red and brown. Other artists and well acclaimed people of the States also show off their cashmere and silken Palestinian scarves as a symbol of style and wealth at the same time.

Palestinian scarves being on the runway also caused a debate between the pro and choice groups of the western world, as many view them as a symbol of support for the Palestinian cause. People in opposition of the fight do not like the fact that many wear them only as part of a fashionable wardrobe. For them it represents being in favor of the reason and do not agree to everyone wearing them. However, it is important to understand that there is no sure shot way to tell the difference between the anti and for groups by just looking at the outfit, and may not represent their political views at all.

Across the ocean, London is another fashion city that has been exhibiting these scarves. There is a large variety of stores such as Marks and Spencer, Harrods and Next that carry them in different fabrics and price ranges for the Londoners to choose from. So ladies, whether you want to support Palestine, or you want to be a part of the fashionistas, it is important to add one to your wardrobe soon!



Source by Sohail Khan

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