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Ralph Lauren Is The Newest Sponsor Of The G2 Esports Team [Video] | The Latest Hip-Hop News, Music and Media

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New York Fashion Week Winter 2018 - Ralph Lauren - Runway

Source: FashionPPS/WENN.com / WENN

The iconic Polo horseman logo is about to add some elegance to the pro gaming community. Ralph Lauren is now a sponsor of the G2 Esports gaming organization.

As spotted on Hypebeast the beloved American apparel brand is staking their flag further into the sports sector. This week they announced a partnership with the world’s largest gaming organization, G2. According to the official press release, Ralph Lauren will become the “exclusive fashion outfitter” of the G2 team. The deal will also gives room for both entities to curate unique campaigns, events and digital activations throughout Instagram, Twitter, TikTok and so on.

“Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms,” Ralph Lauren Chief Digital & Content Officer Alice Delahunt said in a press release. “It also underlines our commitment to engage new consumers — including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment.”

Carlos ‘Ocelote’ Rodriguez, Founder, and CEO of G2 Esports expressed his excitement about the partnership. “Today is one of the most special days in my life and G2’s history. A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing” he said. “With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what’s coming.”

The partnership is already well underway with G2-repped League of Legends front man Martin ‘Rekkles’ Larsson staring in Ralph Lauren’s most recent photo campaign for their 2021 Wimbledon tennis collection. You can watch the full Ralph Lauren x G2 Esports announcement video below.

Photo: Ralph Lauren



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NEW VIDEO: Lil Yachty – “Love Music”

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Lil Yachty Love Music videoLil Yachty has dropped off the official video for his latest single “Love Music”.

Hopefully, we can expect a new project from the rapper to drop soon.

Watch the visuals below:



The post NEW VIDEO: Lil Yachty – “Love Music” appeared first on Fresh: Hip-Hop & R&B.



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Nas to Release New Album ‘King’s Disease 2’ Next Week

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There had been rumors that Nas was working on new music and will announce something very soon.

Today, we have the official news: the legendary rapper will release his new album King’s Disease 2 on August 6th, reports NME. It will serve as the follow up to the Hit-Boy produced original that released last year and won Best Rap Album at the 2021 GRAMMYs, Nas’ first ever trophy at the awards.

The artwork has also been unveiled which you can see below. There is no word yet on whether Hit-Boy is also handling production this time around but we’re pretty excited regardless.

Last week, an unreleased Nas song surfaced where he was dissing Tupac. Last month, he celebrated 25 years of his classic album It Was Written by releasing a deluxe edition featuring unreleased songs. The rapper also recently remade his 1993 track ‘Life Is Like A Dice Game’ with help from Cordae and Freddie Gibbs.



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The Weeknd Is Honored With The Quincy Jones Humanitarian Award!!!

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The Weeknd will receive the Quincy Jones Humanitarian Award. The 31-year-old singer, actor, and filmmaker has done a lot of good with his fame.

The Weeknd Receiving Honor For His Contributions To Social Justice, Change and Equity Within The Past Year

Being able to sing is one thing. But being able to use your voice for good shows the true character of a person. In September, The Weeknd is set to be awarded a great honor.

Hosted by the Black Music Action Coalition, The Weeknd is to be honored with the Quincy Jones Humanitarian Award at the first annual Music in Action Awards.

According to Variety, causes that The Weeknd has donated several million dollars to include –

  • Black Lives Matter Global Network
  • The Colin Kaepernick Know Your Rights Camp Legal Defense Initiative
  • MusiCares Covid-19 Relief Fund

But this rapper is no stranger to his humanitarian efforts. The Canadian-born rapper has a long history of helping others. Additional efforts include a long list of accomplishments, like donations to –

  •  University of Toronto
  • St. Mary Ethiopian Orthodox Tawahedo Church in Toronto Canada
  • Children’s Hospital in Atlanta (with Ryan Seacrest’ Foundation)
  • A Maternity and Children’s Medical Center in Uganda
  • The Equal Justice Initiative and more

Speaking on the music industry’s humanitarian contributions, Binta Niambi Brown (BMAC Co-Chairperson) stated –

“BMAC promised to work with the music industry to advance racial equity, and are proud to have done everything we said we would do. Now, while we celebrate the achievements of our industry, we also look forward to continued work with every company in our industry to eliminate all forms of systemic and structural racism. We welcome conversations with all who share our commitment to justice and equality and are enthusiastic about the change we will create together.”

One Hotel in West Hollywood will be the venue where the award will be issued on September 23rd.

Congratulations to The Weeknd, great job!

the weeknd

For more Entertainment News check out the Leader in Hip Hop, Hip Hop News Uncensored. It’s the best YouTube channel for Hip Hop.



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