If you're alive and breathing then there is no doubt that you have heard or seen the iconic Jumpman logo that Nike and Michael Jordan decided to use as the logo for a shoe brand that knows no boundaries.
First released in 1985 when Michael Jordan was still young in his groundbreaking career as a shooting guard for the Chicago Bulls Nike teamed up with "Your Airness" to create a shoe that could hold it down on the court, but still look fashionable on the corner kids standing at the mall on a Saturday night.
You would think with 25+ years of producing sneakers the product line would get stale and redundant, but with so many ways to classify the Jordan line and so many "sneakerheads" willing to buy a re-released edition with a few tweaks the legacy of Jordan will carry on through sneakers for many more years to come.
Lets talk a little more about some of the categories of Air Jordans:
- OG's- Which are the original jordans
- Retros- Shoes that have been recreated for sale
- Retro-pluses- Retro + Air Jordans that have been recreated with minor differences to the original version
- Player Exclusives- Pretty self-explanitory, but they are Jordans that are specific to certain players in different sports
- The Jordan Brand- Which is Team Jordan, but separate from the Air Jordan line up.
2010 marks another successful year for Air & Team Jordan with many releases in the first half and several more to top the year off and quench the thirst of the millions … yes MILLIONS of Air Jordan fanatics the brand has a hold on the industry that's stronger than ever before.