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Lil Nas X Named as Chief Impact Officer at Taco Bell, in Promotion For His Upcoming Debut Album, "Montero" - HIP HOP MINUTE
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Lil Nas X Named as Chief Impact Officer at Taco Bell, in Promotion For His Upcoming Debut Album, “Montero”

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Lil Nas X has had a lot of momentum lately, with his new “Industry Baby” single, featuring Jack Harlow. It’s currently the number eight song in the US on the Billboard Hot 100 chart, and was certified gold by the RIAA last week.

Nas X’s debut studio album, “Montero,” is also being waited on by fans. Now, the Atlanta native is participating in a creating marketing promotion for this forthcoming project. According to Billboard, Nas X has been named the chief impact officer of Taco Bell.

Nas X used to work for the popular fast food chain back in 2017. Now, in the next 60 days, they and Nas X will provide an “exclusive experience” surrounding the album, and the Taco Bell menu will also have some “innovations.”

Some solid work in the community will also be done, as Nas X will work with the Taco Bell Foundation to “recognize and reward young creative individuals via the Live Más Scholarship.” He’ll also be part of Taco Bell’s breakfast campaign, and other fan engagement opportunities.

“Lil Nas X knows the job, the experience and the culture Taco Bell creates for its fans – including its people,” said Mark King, CEO of Taco Bell, in a statement. “This unique partnership will deliver on more than just marketing, allowing us to tap into the genius of Lil Nas X to inspire our team members and align with our commitment to unlocking opportunities for young people.”

Jennifer Frommer, Senior VP Brand Partnerships & Commercial Sync at Columbia Records, also commented on Nas X’s understanding of what the youth like on social media, as well his great music, being a great combo in his partnership with Taco Bell.

“[Lil Nas X’s] expertise in understanding social media and youth culture alongside his skills in creating great music makes this partnership with Taco Bell exciting, brave and one of the most innovative campaigns I’ve had the pleasure of creating.”

A release date for Montero has still yet to be publicly revealed. Nas X said back in March that it would arrive sometime in the summer. At this point, an end of year release may be the most likely scenario.



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Kanye West talks Kim K divorce and Cardi B collaboration

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Kanye West talks Kim K divorce and Cardi B collaborationKanye West talks Kim K divorce and Cardi B collaboration

Currently, Kanye West is living the best and worst of both worlds. Nearly a decade after his meltdown on Sway, Kanye West’s fashion brand, Yeezy, is worth nearly $6 billion. His company partnered with Balenciaga and launched with Cardi B, and the new venture is valued at $1 billion.

In the world of business, Kanye West is becoming one of the most-successful clothing moguls of all-time. However, in his personal life, he is going through this divorce with Kim Kardashian. West says that he’s not allowed past the gate, while Pete Davidson is in the house with his kids.

Kanye West is dating Julia Fox and the two appear happy together. Not long before he began dating Fox, Kanye said that he would never give up on Kim. Julia Fox has stayed out of the drama, saying she is actually a fan of Kim Kardashian. According to reports, Kim also appreciates Julia Fox, for being a fan, and for being a positive influence in her kids’ life. Recently, Kanye took a photo with Julia, alongside Floyd Mayweather, Madonna, and Antonio Brown.

This was actually in promotion of Kanye West’s interview with Jason Lee. In the interview, he spoke on his divorce with Kim Kardashian. Indirectly, Kanye mentioned Pete Davidson, before speaking on his business, claiming he’s now worth $10 billion. With that, he spoke on his potential Cardi B collaboration. Speaking on politics, Kanye West said Bernie Sanders refused to meet with him.



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NBA Youngboy proves he is 2022’s hottest artist with No Switch video

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NBA Youngboy proves he is 2022’s hottest artist with No Switch video

In hip hop, there are categories that critics try to put rappers in. Oftentimes, rappers are divided by regions, if not styles. Now, there are the “viral rappers” versus the “mainstream rappers.” NBA Youngboy definitely came up as a “viral” rapper and he still is. But, what many have been hesitant to say is that he is also a “mainstream” rapper. However, it’s clear, NBA Youngboy is one of the hottest rappers in the game.

Nearly one month into 2022, NBA Youngboy is clearly the biggest rapper in the game. Talking purely numbers, NBA Youngboy is the biggest rapper of this year. Doing the same that he did, last year, NBA Youngboy is dropping something almost every day. To begin the year, NBA Youngboy dropped his Colors mixtape to much fanfare. Now, he’s dropping videos from the mixtape on a near-daily basis. Thus far, he’s dropped two music videos from the project. NBA Youngboy has already done millions from both videos.

Recently, NBA Youngboy delivered the “No Switch” music video. The visual came with much fanfare, as NBA Youngboy has already reached 1.4 million views. Already, NBA Youngboy is YouTube’s most-popular rapper. He is the biggest rapper on music’s biggest platform.

NBA Youngboy proves he is 2022’s hottest artist with No Switch video



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Nerlens Noel and Ed Davis nearly fight

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Nerlens Noel and Ed Davis nearly fight

Last season, the New York Knicks put together a complete season. For the first time, in eight years, the Knicks made the playoffs. Not only that, but after years of struggle, they won the fourth seed. Being a top four team, they earned home court advantage, in the playoffs. Unfortunately, Trae Young was also making his NBA Playoffs debut. Trae was ready to make noise, so the Knicks were upset in the first round by the Hawks.

Despite being upset, the Knicks seemed poised to improve, this year. Instead, the Knicks have stayed the same, while such teams as the Bulls, Cavaliers, and Hornets have taken drastic steps forward. This has left Knick fans highly upset and the fans are openly feuding with Julius Randle. Tired of the backlash, Randle has also fired shots back at the fans. Lately, the Knicks have improved a bit, though, but not against the Cleveland Cavaliers, last night.

Visiting the Cavs, the Knicks wanted to come in and score the huge upset. While the Knicks played the Cavaliers tough, Cleveland was too tough to overcome. In the end, the Cavs got the home win, as Nerlens Noel tried to stop that from happening. When Nerlens Noel went for the easy lay-in, Ed Davis shoved him. Clearly, this upset Nerlens, and he was tempted to do something about it. Some words were exchanged, but the two chose peace.



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