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Khonsu Asks: Why Are Artist Still Signing 360 Slave Deals?!?!?

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This is a topic that never gets old. Especially, since young artists are still signing these 360 slave deals. We have talked a lot about the 360 Slave Record Deal. In fact, we provide an in-depth look at the subject.

Shady 360 Slave Deals Re-visited

Brother Khonsu stopped by to chat with friends hosts O’God and SamAnt. And, during the conversation, RocNation was mentioned. Now, let’s look at why the “360 Slave Deal” is so shady. Here are some of the details, as explained by Darrin of hip hop news un.

“The record label assumes the duty of controlling and managing every aspect of the artist’s career. Under this type of recording contract, record labels retain complete control over an artist’s publishing rights, touring rights, as well as merchandising rights.”

In other words, young hip-hop artists sign this deal not aware of its ramifications. What I am trying to say is, the music executives stand to make much more money than the artists. In fact, this deal is loaded with benefits for the music company. However, the artist gets little money. All of the revenue streams eventually go back to the record company. You may know a few artists who signed this shady deal. Cardi B signed a 360-degree publishing deal, New Edition signed a 360 deal, and a host of other artists, as well. If you were fortunate to watch “The New Edition Story” TV movie on BET you now have a better understanding.

Darrin points out in his article that the 360 deal is much different than a traditional record signing contract. In a traditional contract, the label shared the income of sales with the artist. But the 360 deal as mentioned, has complete control over publishing rights, touring rights, and merchandising rights. Clearly, there is a huge difference between the traditional music deal and the 360 deal. So, when Khonsu talked about the 360 deal in his interview I was shocked to find out young artists still sign it.

With that said, is RocNation one of the labels that sign 360 deals with artists? Is Rick Ross’s label signing 360 deals? Are independent artists going back into these 360 deals? Well, Khonsu answered these questions. Hold on to your seats. The answer is a possible, yes to all of the above. Allegedly, Jay-Z’s RocNation and Rick Ross “Maybach Music Group provide the 360 deal to artists.

On the other hand, when asked about Yo Gotti, Khonsu mentioned Yo Gotti is on the other side of the spectrum. Yo Gotti has publishing rights and royalties of the artist he signs. Therefore, You Gotti does not release any music. Khonsu pointed out another example of the 360 deal are artists”City Girls.” They are not making any money because of signing the 360 deal.

Why is it important for artists to own their merchandising, and publishing rights?

Independent artists own all their publishing and merchandising rights. This puts them in a great position. One – hundred percent of revenue is theirs. Also, they own their music masters. They also have the freedom to negotiate music licensing and publishing deals. Moreover, they don’t have to worry about confusing contracts, expensive lawyers, and signing over their music rights, according to ICon Collective.

In case you all don’t remember, Prince was in a huge battle with Warner for his masters. In fact, he changed his name to a symbol to protest. Because Prince was willing to forego his name in order to bring awareness of these shady music practices. When it was all over, Prince was able to gain control over his own music masters. What Prince was able to do help other artists to take control over their music rights.

By the same token, I can understand why new hip-hop artists take 360 deals. Oftentimes, new groups don’t have money to start their careers. There is a lot that happens behind the scenes in the music business. Khonsu mentioned that some of the music labels pay for their artists’ expenses such as housing, food, wardrobe, and studio sessions. Not to mention, the distribution of records and tours.

Furthermore, artists don’t have to bother with all of the aspects of making decisions. That is left up to the record label staff. Unfortunately, when their career takes off they have little to show for it. With this in mind, you should have a greater understanding of why it is important for artists to own their merchandising and publishing rights.

khonsu

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For more Hip Hop Entertainment News check us out at Hip Hop News Uncensored. It’s the best Hip Hop YouTube channel.



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USA Basketball Team Loses To France In Tokyo Olympics!!!

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The USA men’s basketball team suffered a loss. The first game was held on Sunday. Needless to say, the USA lost to France. The score was 83-76, of course, the men on the French team played well. However, the USA did not, as reported by NBA News.

This was the first time since the 2004 USA loss.

Unfortunately, the USA team did not have what it takes to beat France. And, this is not the first encounter with France. In fact, France played against the USA at the World Cup quarterfinals in China 2-years- ago and won. So, members of the French team were not surprised when they beat the USA. But some of us were really surprised.

Especially, since the USA was leading by at least 7 points in the first half. The second half of the game was a disaster. Somehow Kevin Durant and the other team players kept missing shots. Of course, I know you can have an off game. This was so evident as I watched the USA get crushed.

Although, some are saying the USA has been going downhill for some time now in the previous Olympic games. It was still a surprise, to say the least.

On the other hand, the French team connected shots like wildfire. Evan Fournier scored 28 points. Also, Evan made that 3 – pointer. After Evan’s 3-pointer the French team never looked back. In other words, they were able to put the USA team to shame. Evan shared his thoughts about the USA team,

“They are better individually,” Fournier said of the Americans, “but they can be beaten as a team.”

Certainly, Evan made a good observation.  Although, the USA coach Gregg Popovich, begged to differ,

“I think that’s a little bit of hubris if you think the Americans are supposed to just roll out the balls and win,” U.S. coach Gregg Popovich said. “We’ve got to work for it just like everybody else. And for those 40 minutes, they played better than we did.”

Whether you agree with Evan or coach Popovich, the fact is USA loss. In spite of, losing to France, the USA has won 144 games at the Olympics. Making them the G.O.A.T.S….

usa mens basketball team

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For more Hip Hop Sports News check us out at Hip Hop News Uncensored. It’s the best Hip Hop YouTube channel.



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Lil Uzi Vert Debuts New Song From Upcoming ‘Pink Tape’ Album at Rolling Loud Miami: Watch

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Lil Uzi Vert was one of the star performers on Sunday night at Rolling Loud Miami but there were some hiccups for sure.

The rapper’s live stream started a bit late because his set was allegedly not allowed to be streamed online by Roc Nation. Just when fans were beginning to lose hope, the set began to show up on Rolling Loud’s YouTube channel.

Apart from the several hits from his catalog, Uzi also decided to debut a brand new song for the audience. The title of it is not confirmed yet but he mentioned clearly that it will appear on his forthcoming new album Pink Tape. Watch it below.





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Cas1 x Celphi – “Die Happy” (Album)

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Producer Cas1 (Joell Ortiz, Stevie Crooks, Trizz, Keisha Plum, Bodega Bamz, Flee Lord, Eto) teams up with Fontana California’s Celphi with a Raw and Honest Album. Die Happy dives into Celphi’s truths about pursuing his passions despite life’s struggles & oppositions. A balanced tale of hope and despair. The 13 Track project is fully Produced by Cas1 and is a Boom-Bap Connoisseur’s Dream. Raw and straight to the point from all angles. Are you doing everything in order to Die Happy?


cas1 Celphi





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