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Johor Darul Ta’zim Football Club Forms Strategic Global Branding Alliance With Universal Music South East Asia

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Johor Darul Ta’zim Football Club Forms Strategic Global Branding Alliance With Universal Music South East Asia

Cultural collaboration will amplify the deep connection between music and football with the release of “Pioneers” by Snoop Dogg and Joe Flizzow as JDT’s 2022 Official Theme Song via Def Jam Recordings SEA.

Malaysian Super League champions Johor Darul Ta’zim Football Club (JDTFC), today announced a new strategic collaboration with Universal Music South East Asia (UM SEA) and Def Jam Recordings SEA for the release of “Pioneers”, the club’s official 2022 theme song, created and performed by global hip-hop icon Snoop Dogg and Joe Flizzow, one of Malaysia’s most popular and acclaimed rappers, who also serves as President, Def Jam Recordings SEA. The track, forms part of JDTFC’s wider global branding strategy, developed in partnership with UM SEA.

Universal Music Malaysia will be the exclusive music distribution partner for the single, which will be available on digital streaming platforms worldwide, from tomorrow 18th March 2022. The track’s inspirational tone will allow for fans to channel and appreciate the essence of JDTFC’s values of winning-mentality, innovation, discipline, and excellence at the highest level.

HRH Major General Tunku Ismail Ibni Sultan Ibrahim, Crown Prince of Johor and owner of JDTFC, and Kim Lim, MD of Universal Music Malaysia signed the distribution agreement at the Sultan Ibrahim Stadium, JDTFC’s 40,000 capacity home ground, symbolizing another historic milestone in JDTFC’s journey to become a global recognized football team with a growing international fanbase.

Pioneers” was performed by Snoop Dogg and Joe Flizzow and produced by SonaOne with lyrics inspired by JDTFC’s tireless efforts in setting new football standards in Malaysia and the success that have come on and off the pitch since 2013. The vocals were recorded in Los Angeles and Kuala Lumpur, with mixing and mastering completed in Los Angeles.

HRH Tunku Ismail Ibni Sultan Ibrahim, Owner, Johor Darul Ta’zim Football Club said, “Universal Music Group is the largest music company in the world with a very rich history of award-winning artists and great music that have shaped the entertainment industry for almost 100 years. Having a phenomenal hip hop legend like Snoop Dogg to perform JDT’s 2022 official theme song with our Johorean artiste, Joe Flizzow is truly an amazing collaboration. We hope that “Pioneers” will mark the beginning of many more collaborations between JDT and Universal Music in the years to come.”

Calvin Wong, Universal Music Group’s CEO, Southeast Asia & SVP, Asia commented, “We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative. The experience and creativity of Universal Music SEA and Def Jam Recordings SEA’s teams of artists and executives will help expand the legacy of JDTFC and cultural impact of our artists, not only in Malaysia and South East Asia, but around the world. We are truly proud to play a part in JDTFC’s global brand strategy and hope our artists will unite JDTFC’s fans globally through music.”

Kim Lim, MD of Universal Music Malaysia remarked, “Artist collaboration is one of the biggest creative forces driving music and brands today. The beauty of this unique partnership with JDTFC is that we can provide breakthrough opportunities for local artist and upsurging homegrown brand with international superstar like Snoop Dogg. I believe this collaboration can open up a whole new world of sounds, styles and opportunities between Universal Music Malaysia and JDTFC in future seasons.”

The music video for “Pioneers” which premiered during today’s event will be available on all JDT Official Social Media accounts & JDT TV’s YouTube channel from March 17, 2022. For more information, please visit www.johorsoutherntigers.my and subscribe to JDT’s social media accounts.



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Times

Fast-rising Canadian Duo Andy&Eddie Connect for New Album ‘The Count’

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Fast-rising Canadian Duo Andy&Eddie Connect for New Album ‘The Count’

Andy&Eddie are twin brothers from Ottawa, Canada who made music individually in the past. They came together to create music in 2018 writing, recording and producing multiple musical pieces. Their first album “Undeniable” was later created in the year 2019.

Andy&Eddie have since then been working on more music and have currently released their second studio album “The Count” on March 18th, 2022 from which twelve original compositions were birthed. Most of their songs are pulled from real life experiences, as music has generally been closely interwoven in their upbringing since birth and serves as both a therapeutic and fun outlet for their self expression.

Their goal is to make music that people can connect to and use as an outlet for their own emotions as well. Based on their emotionally invoking songs, they have successfully achieved this. The music of Andy&Eddie is inspired by real-life experiences and emotions that they lived and continue to live through every day.

They cover a range of topics from heartbreak, young love, teenage rage, and the highs and lows of the youth. Their songs also range from upbeat, party tracks to expressive, powerful rap. Overall, Andy&Eddie knows how to make music that inspire and relate to the youth of today. They understand their struggles and their feelings, thus knowing exactly what to say to tug on your heart strings.

The Count” is a twelve-track project that’s full of introspective moments that shape the audience’s experience. The album gives a more in-depth look into Andy&Eddie’s tribulations since their last project, “Undeniable“. Although the duo has been releasing singles, The Count, gives content insight into the lives and evolution of Andy&Eddie as artists. With songs like “Show Time,” “I Like it,” featuring D’mani, and “Cold” the project is a must-add.

Be sure to keep the two on your radar and in the meantime, get familiar below.

To hear more from Andy&Eddie and stay up-to-date on their latest projects, you can check them out at the following links:

Andy: https://instagram.com/anndee__
Eddie: https://instagram.com/kedd__





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ForMySkyz Is A Viral Sensation With New Single “How To Heal”

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Harlem-born, Bronx-raised artist ForMySkyz has struggled for years with feelings of loneliness and at his lowest moments, found refuge in his creative expression. Taking to social media one day, he performed a song he penned that was so impactful, that he began to shed tears during the performance. The post resonated with audiences so much that it now sits at over 2 million views. The aforementioned track is titled “How To Heal,” which details the struggles of dealing with pain, hard times, and misdirection. 

 

Knowing that everyone heals differently, he asks the listening audience not to tell someone how to heal, but instead, just show love and support. Before the official release of “How To Heal,” the track has amassed well over 1.5 million plays and over 1.2 million streams on TikTok with no marketing push. Now, ForMySkyz unveils the official video for the track, which you can watch here at 24Hip-Hop. Check out the video and follow him on social media @ForMySkyz.

CONNECT WITH FORMYSKYZ ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube





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Sirr Jones To Release New Album “Legacy”

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On December 26th Sirr Jones ended 2021 with a bang! He released his single 9-5, which hit #20 on the Hip hop rap charts. On February 5th 2022, Jones featured on Mayjah Payne’s album “No Pain, No Gain” , soaring up to #5 on iTunes Hip hop rap charts. He also directed Mayjah Payne’s music video “Shh” off the #5 EP “No Pain, No Gain” . Which grasped the attention of BET and MTV Jamz. Which aired on television worldwide. Early March Jones calibrated on Shorty T and Mayjah Payne’s single “Couple Bucks “.

Resulting well in sales which landed #5 on the iTunes Hip hop charts. March 15th Pablo Productions and Sirr Jones released their single Anarchy. Which hit the charts at #12. The very next day on March 16th, Mr. Jones released his own single “Side Girl “ breaching up to #9 on iTunes Hip hop charts. Also charting at #8 on the same day with another single “Move Step” along side with Blacc Trumpp and Stoka P. Charting #12 on March 31st, Jones release another single, “Put me in the game” featuring Layven.

On a roll, Sirr Jones released another single on April 17th “On the go”(ft. shorty T and Sammy isaac) ranking #8 on the iTunes hip hop rap charts.

Jones then released his EP “Entreprenegro” on Cinco de Mayo(May 5th)with Mayjah Payne, Shorty T, and J flash hitting #3 on the charts. Three days later Sirr Jones Released his first R&B single”I will never hurt you” which floated at #18 on the R&B Charts.

Sirr Jones is set to release his album “Legacy” on September 9th 2022. Keep a close watch on this artist for he plans to complete a few more projects before his Album debut.

https://www.sirrjones.com/



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