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JAY-Z is adding the cannabis business on his lengthy billion dollar resume.
On Friday (Oct. 23), the rap mogul announced the launch of his new cannabis brand, MONAGRAM. The business is part of his recent partnership with California-based cannabis company Caliva.
The brand is born out of the cannabis company Caliva, whom Mr. Carter partnered with as the Chief Brand Strategist in July 2019.
“With its careful strain selection, meticulous cultivation practices and uncompromising quality, MONOGRAM seeks to redefine what cannabis means to consumers today” said in the press release. “In an effort to provide a more tailored customer experience, the brand will also launch through a best in class e-commerce platform dedicated exclusively to its singular product line” it continued.