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Issa Rae Partners With LIFEWTR For “Life Unseen” Campaign To Help Creatives | The Latest Hip-Hop News, Music and Media



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Issa Rae Partners With LIFEWTR For "Life Unseen" Campaign To Help Creatives

Source: LIFEWTR / Issa Rae

Issa Rae is looking out for all diverse creatives with her latest partnership with the Pepsi brand LIFEWTR.

The award-winning actress, producer, writer, and advocate kicked off her new Life Unseen campaign on Wednesday (Apr.14). The nationwide campaign’s main goal is to “expose disparities in representation among diverse creatives  (representing people of color, disabled people, the LGBTQ+ community and women) across four creative industries (fashion, film, music and visual arts),” according to a press release.

LIFEWTR partnered with QSIDE, a nonprofit corporation specializing in the quantitative study of inclusion, diversity, and equity, for a first-of-its-kind study that revealed under-representation in the arts the following statistics on disparities in the music industry. According to the study:

  • Black male musicians outnumber Black female musicians six to one among the most influential artists on the Billboard charts.
  • Less than a fifth of the most popular music we hear is made by women.

Speaking exclusively with Blavity, Rae spoke about companies coming up short when it comes to tackling diversity.

“It’s not easy work, but you have to kind of prioritize it,” she says. “Over the last year now, especially with these racial uprisings, we’ve seen where so many companies are falling short. This is really the time to see how much work you’ve been doing since and if you’re truly about that life. But what I love about LIFEWTR is they’ve been doing this since they started. It’s something that has been core to what the company is, and I can’t say the same for a lot of these other industries.”

The campaign will focus on 20 creatives spanning fashion, film, music, and the visual arts, one of those individuals will be Young Baby Tate, a Black LGBTQ+ woman who was signed by Issa Rae’s RAEDIO music label back in 2020. Each artist will share their unique individual stories and will see their work transformed into artwork to be featured on LIFEWTR’s largest bottle collection to date.

Here is the full list of the 20 individuals.


  • Bristol Studio, Creative Directors Luke Tadashi, Jake Fenster, Rashaad Dixon, and MAASAI Ephriam
  • Christina Mallon, Inclusive Designer
  • Desiree Scarborough, Artist, and Designer
  • Pierre Davis & NO SESSO, Co-Founder and Designer
  • Ginew, Designers, and Co-Founders Erik Brodt and Amanda Bruegl


  • Amandla Baraka, Director, and Photographer
  • Alexandra Cuerdo, Director and Writer
  • Anthony Blue Jr., Multidisciplinary Artist
  • Fany de la Chica, Film Director and Singer
  • Nariman Hamed, Filmmaker


  • Arnetta Johnson, Musician
  • Gina Chavez, Recording Artist
  • Michl, Musician
  • Run River North, Indie-Rock Band featuring Alex Hwang, Sally Kang, and Daniel Chae
  • Yung Baby Tate, Musician

Visual Arts

  • Christophe Roberts, Artist
  • Mariam Paré, Artist
  • Marly Gallardo, Artist
  • Shanée Benjamin, Illustrator, and Art Director
  • Shawna X, Artist and Creative

That’s not all. There will also be a contest that will see five new creators blessed with $10,000 and provided with mentorship by Issa Rae herself to help them take their creative journey to the next level. From now and until July 30, artists are encouraged to share their concepts using the hashtag #LifeUnseenContest for a chance to win.

Shoutout to Issa Rae and LIFEWTR.

Photo: LIFEWTR / Issa Rae

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DaBaby Still Receiving Fall Out For His Homophonic Comments!!!



There was a change to the lineup in the popular event”Lollapalooza”. There were some great performances. But DaBaby was not one of them. In fact, DaBaby was pulled from the roster the day he was to perform.


DaBaby’s Apology Was Not Enough

Summer is the time for all sorts of outdoor concerts and festivals. And, the Lollapalooza is one of the best events. The Lollapalooza was held over the weekend in Grant Park, Chicago, Illinois. Celebrity performances we head up by singer Miley Cyrus, Tyler the Creator, Marshmello, Post Malone, Megan Thee Stallion, Journey, Foo Fighters, G Herbo, Grandson, Machine Gun Kelly, and Roddy Ricch. As you can see, the entertainment was lit. However, DaBaby was replaced at the last minute with rapper G Herbo.

Needless to say, the homophonic comments DaBaby made while on stage at the Miami Rolling Loud music Festival are hurting his career. While DaBaby has apologized, it has not stopped him from receiving backlash. Sir Elton John, Madonna, and movie maker Questlove spoke out against DaBaby.

The 50-year-old Roots drummer (born Ahmir Thompson) called the Red Light Green Light rapper an ‘idiot’ and ‘wrong’ and ‘not cool at all.’

In a statement from Lollapalooza, the venue’s spoke person shared this,

“Lollapalooza was founded on diversity, inclusivity, respect, and love. With that in mind, DaBaby will no longer be performing at Grant Park tonight.”

Not only is DaBaby losing gigs, but he is also losing endorsements, as well. Some are saying that since DaBaby is being mentored by Curtis “50 Cent” Jackson things have gone left. The “Rockstar” rapper has enjoyed a lot of success. Although, now his popularity may dwindle. On the other hand, T.I. has spoken up for DaBaby.

“Everyone up in arms and upset about what DaBaby said. I understand people saying that they feel that it’s insensitive,” T.I. said in an Instagram Live session. “I think you guys have to understand that onstage, that’s not the place that rappers go to be sensitive and soothe everybody’s feelings. It’s a place to go to have a good time.”

Clearly, DaBaby is either a pure genius, in terms of gaining publicity, or he is insensitive to the plight of others. Either way, this issue has sparked quite a debate. Wouldn’t you say?



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Frank Ocean Will Headline Coachella… in 2023



Dimas Sanfiorenzo

Dimas Sanfiorenzo is the Managing Editor for Okayplayer. He specializes…

Frank ocean yellow black shirt

Photo Credit: Collier Schorr

Frank Ocean will be performing in the desert in 2023.

The Coachella Valley Music and Arts Festival, is expected to make its comeback  in April 2022 after a two year pause due to the COVID-19 pandemic. But the organizers of the festival are already thinking of 2023. In an interview with the LA Times, Coachella co-founder Paul Tollett revealed that Frank Ocean will be headlining the festival in 2023. It’s still super early, and pretty odd to see a festival reveal its headliner a year and a half out, but Tollett said he wanted to give fans “reassurance” that Ocean — who was scheduled to headline in 2020 — will eventually be at the festival. 

“Right now, it’s the Wild West,” Tollett said. “I’m just trying to be as fair as I can to artists and to the fans to make sure that eventually they get to see everyone that we talked about.”

Ocean was scheduled to perform at Coachella in 2020, alongside fellow headliners Rage Against the Machine and Travis Scott. However, the COVID-19 pandemic forced Coachella to delay their festival. (In ffact, it was one of the first big festivals to pull the plug when cases were surging.) Ocean could not confirm for April 2022, due to a scheduling conflict, so he will be coming back in 2023. Coachella said they will announce the third headliner soon. 

Back in June, Coachella announced that the festival will return to the Empire Polo Club in Indio, California on the weekends of April 15-17 and April 29-May 1st. The festival will also be streaming on YouTube. 

“We’re back and thrilled to be partnering with Goldenvoice for the 10th year to live stream the iconic Coachella Valley Music and Arts Festival on YouTube,” YouTube said in a statement at the time. “As the world’s biggest virtual stage, we are more excited than ever to celebrate live music and to bring two weekends of extraordinary performances to music fans around the world.”

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Them Chains – “Misuse” (Video)



Them Chains attaches a video onto their new single “Misuse”.

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