Connect with us


How To Promote And Sell A Mixtape Online: Budgeting, Finance



For many recording artists, the dreams of having a successful mixtape will remain that, just a dream. Why? Because most artist, sadly, don't understand how to promote a mixtape online and sell it. Learning how to sell a mixtape is a matter of learning marketing and sales strategies as well as having a properly developed plan. Many rappers try to find free ways to promote music online, however, in order to have a successful release you will need some upfront capital to invest into your project. Let's take a look at some of the factors you'll have to consider in your budget before you start mixtape promotion.

How To Make A Mixtape CD

Assuming you'll be releasing an all original mixtape AND have prepared a written plan of action, the following should be considered when financing your project:

Beat Leases and / or Exclusive Beat Prices
Recording costs
Graphic Design Fees
CD Duplication / Replication Costs
Music Videos
Miscellaneous Advertising Costs

Beat Leases, Exclusive Beats

If you don't make your own beats, you'll need to allot an amount of money for buying beat leases or exclusive rights to beats. Whether you buy beats online or offline is entirely up to you.

Let's use these numbers for sake of example:

You buy 10 beat leases online @ $ 50 per lease with a distribution limit of 2,500 units.

Cost: $ 500

You purchase 3 exclusive beats on sale for $ 250 per instrumental with unlimited distribution rights.

Cost: $ 750


Your recording costs will vary depending on the recording engineer you choose as well as the studio location. If you're a do-it-yourself musician and are capable of recording your own vocals, then you'll save big here. Otherwise consider the following realistic figures:

Recording Rate: $ 50 / hour with a minimum booking of 2 hours.

Let's say it takes you and the engineer 3 hours to record and mix 1 song.

For a mixtape of 13 songs your costs would be 39 hours x $ 50 / hour

Cost: $ 1950

Audio Mastering

Let's say that you utilize discmakers audio mastering services for your mixtape. Your cost for 13 songs would run $ 599.

Total recording cost: $ 2549

Graphic Design

Continuing with our hypothetical scenario, we'll assume that to get a professionally prepared front and back cover to promote the mixtape online. It will cost $ 200.

CD Duplication / Replication

For our purposes we'll use Discmakers CD duplication services, purchasing 500 copies of the completed mixtape for promotion. The total cost here will run approximately $ 480. These CDs will be used to sell at shows and other performance venues.

Music Video

To help with online mixtape promotion, we'll create 1 promotional music video to drive traffic from YouTube to the music.

Cost: $ 500

Miscellaneous Advertising

You'll want to keep your miscellaneous advertising costs minimal. For our purposes we will conservatively dedicate $ 1200 dollars into our miscellaneous advertising efforts consisting of:

1 Flash Rotator Banner On Datpiff
1 YouTube Promoted Video
1 Google AdWords Campaign
1 Facebook Ads Campaign

Total Investment Estimate = $ 6179

How To Fund Your Mixtape

So we've estimated that you'll have to invest a little over $ 6,000 in your mixtape. The goal for this project is to sell the mixtape at performances, shows, and distribute the music through digital outlets for profit. Here are a few ideas that can help you fund, promote, and sell your mixtape online.

Ask Family, Friends

Although your pride might tell you otherwise, ask your family and friends to help you fund and assist in your mixtape promotion efforts. Even if they only contributed $ 5 dollars, you are $ 5 dollars closer to your goal.


Crowing funding has become an important popular way to gain monetary resources. Also known as crowd financing, equity crowdfunding or hyper funding, it describes the collective cooperation, attention, and trust by people who network and pool their resources, usually via the Internet, to support efforts pursued by other people or organizations.

Crowd Funding Websites: Kickstarter, Crowd Tilt, AngelList, Crowd Funder, We Funder, Indie Go Go, Micro Ventures


Personal, bank loans, and small business loans can all be considered as funding options for your mixtape. Be sure that you clearly understand the terms of your loan agreement and are committed to paying your loan back in full with interest as necessary. If your mixtape project is not-for-profit you may consider seeking out a grant.

Resources: Small Business Administration, Grants


You can pre-sell your mixtape before its actual release. This often works well if a bonus offer is included with the pre-order (ie, merchandise, exclusive downloads, signed copies of the project, etc).

Sell ​​Singles

You can sell individual tracks as you record them, using the money from the first ones to pay for the next recordings and / or other mixtape expenses.

Resources: Tunecore, Cdbaby

Sponsorships / Endorsements

If you've built up enough buzz prior to your mixtape release, you may get sponsors to pay for some of your mixtape expenses. Acquiring sponsorships will take some in-depth relationship building and networking, but if you can pull it off it will be a huge bonus for you.

Final Thought
Promoting and selling a mixtape is similar to developing a new product for a business. It takes calculated effort and adequate funding to promote your mixtape to the masses. Hopefully, this post has given you helpful tips to promote your mixtape online.

Good luck!

Source by Isaac O Hughley

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Video: Tink “Heat Of The Moment”



The heat is on.

Hot off the release of her Heat Of The Moment album, Tink turns up the heat in the video for its title track.

Directed by Daniel CZ, the sexy visual centers Tink seizing the moment in an elegant architect set. She basks under the sun in a bathing suit and shifts into various wardrobes including a feathered top, and a see-through leotard.

Source link

Continue Reading


Best Boxing Music Mix 👊 | Workout Motivation Music 2018 | HipHop | #11



Best Boxing Music Mix 👊 | Workout Motivation Music 2018 | HipHop | #11

Please subscribe and follow us on
♫ Tracklist ♫
►0:00 2Pac – Legendary (Remix)
►5:10 Eminem – Champion (Remix)
►8:20 NEFFEX – Greatest |
►11:43 2Pac – Fight Till The End (Remix)
►17:12 Eminem & 2Pac & Mike Shinoda – Inside Of Me (Remix)
►21:21 Eminem & 2Pac – Death ft. 2Pac (Remix)
►24:10 50 Cent – Keep On (Remix)
►27:52 Tay Da G – Hard
►30:12 Our Boy Drew & The Hustle Standard – R.E.D
►33:40 50 Cent – Shooting (Remix)
There is no copyright infringement intended for the song or picture. If you have an issue with me posting this song or picture please contact me through my social network or Youtube  private messaging system. Once I received your message I will delete the video immediately
By MW MusicBox


Continue Reading


Sexy Lofi Groove Guitar Backing Track – A Minor



INTRO SOLO TAB → Groove guitar backing track for y’all! Play-along 0:29
Into The Groove (jam album) → More jams →
🎼 Full library of tabs, scale maps + lessons →

▶ Spotify Blues Jams →

▶ Learn some Blues licks →

▶ More groove jams →

Use good old A minor pentatonic scale to get started jamming on this progression! Lock into that groove and get it ALL out – this guitar jam track is here for you guys to have fun!!!

▶ ▶ ▶ Subscribe & click the bell for more. Grow your musicality!

More Blues jam tracks + the popular ‘Into The Blues’ series:

▶ Downloads →


Chill with an easy slow Blues:

Slow Blues jam (A) →

🎼 LEARN THE INTRO SOLO (full tab + lesson) →


▶ Wednesday Warm-ups →


▶ Jam fam community (share your jams) ◀

★ Reddit →

★ Facebook → Quist Backing Jam Tracks Forum


▶ Spotify ◀

★ Quist on Spotify →

★ Quist Backing Jam Tracks on Spotify →

★ 6 String Magic (Spotify playlist) →

★ Jam Tracks (Spotify playlist) →

★ Blues Backing Tracks (Spotify playlist) →


Tempo = 80 BPM

Chord progressions:

A section:

II: Am I Am Dm I Am I Am I
I Dm I Dm C I Am I Am I
I Fmaj7 I Fmaj7 G I Am I Am (E7#9) :II

B section:

II: C D I Am :II

You will hear some extended versions of these chords…

Knowing the main arpeggios will come in handy:

Am – A C E
Dm – D F A
Fmaj7 – F A C E
E7(#9) – E G# B D (G)

C – C E G
D – D F# A

Suggested scales:

A Minor Pentatonic – A C D E G

A Minor Blues Scale – A C D D# E G

A Minor Scale – A B C D E F G (A sections)

A Dorian Mode – A B C D E F# G (B sections)

Get these SCALE MAPS →


Guitar recorded with the Axe FX2 XL+ by Fractal Audio


▶ Gear ◀

(affiliate links)

★ Gear + resources page →

★ Guitar Strings (Ernie Ball Paradigm) →

★ Tuner →

★ Resources →


▶ Connect ◀

★ Instagram →

★ Facebook →


▶ Merch ◀


▶ Quist Music ◀

★ Quist Instrumentals →

★ Loop Improvisations, Vol. 1 →

★ Albums, Singles, CDs →

★ iTunes →


▶ Tour ◀

(live dates coming)

★ Tour Vlogs →



Website →
Get your own music out with DISTROKID →

Snail Mail:

P.O. Box 50112
Studio City
CA 91614


Continue Reading