People do not just revel in the joy of music they also get inspired by it. Music has the power to touch the mind and soul of the listener. The rhythm, the composition, and the lyrics can create magic to motivate an audience. This is where Haseeb Azizi has managed to strike a chord with his music. The 21-year-old hip-hop rapper motivates all aspiring youth to chase their dreams. His songs speak of the real-world struggles of the young generation and inspire them to stay strong against all odds.
Haseeb Azizi is known for his unconventional blend of classical tunes with jazz which has become his signature style. He also stands out from his contemporaries for his fiery lyrics that highlight the struggles of the young generation. This unique combination of music with blazing lyrics has set a new trend that is different from traditional hip-hop. Azizi is also called a hip-hop rebel for his unique approach to the genre.
His music is based on realism rather than on idealism. This is where he has been able to connect with his fans on a deeper level. He strives to encourage aspiring talents to follow their passion and fight against all odds. It may be difficult initially but in the end, it will be worth it.
Azizi’s scorching lyrics are a manifestation of his real-life struggles. Being brought up by a single mother, Azizi learned the harsh realities of the world early in life. Experiencing acute financial struggles during his early years, Azizi had no big dreams about his career. He was content to settle for a job after college and support his family financially.
Life took a positive turn for him when he joined the music band “Captivated” in college. Azizi was an introverted kid in school which gave way to his natural flair for writing. He could often express himself through written words better than spoken ones. This made him a perfect fit to be a lyricist in the music band. At that time, it was just a source of money to support his education. Gradually, his interest grew in music and he eventually became one of the lead singers of the band. This is when he realized his true calling.
Consistent motivation from his friends and family has acted as a catalyst for Azizi to pursue his passion. He was aware of the steep competition in the music industry and was still skeptical about finding a niche for himself. Azizi worked hard to balance his studies and music recordings during his college days. He uploaded some of his videos on different social media platforms like YouTube and Instagram.
This opened a gateway of opportunities for Azizi as his music went viral almost immediately. Overwhelmed by the appreciation he garnered from audiences across the world, Azizi knew what he was going to do for the rest of his life. For Azizi, there was no looking back. He worked harder every day to hone his skills and present something unique to the audience. With every new release, Azizi sets a new standard for himself and his music. The journey from a band performer at college concerts to a hot favorite in live shows was never an easy one for Azizi but he has inspired many with his music.
Azizi believes that aspiring youth have dreams and needs the courage to fulfill them. The only thing they need is some motivation and he is filling that void with his music.
Victor Burnett epitomizes this day and age’s music manager by vertically integrating the artist as the business model.
It is unanimous that Blxst held the crown as 2020’s breakthrough artist of the year. The Southern LA native captured the nation, crooning catchy hooks and verses reminiscent of the late G-funk legend, Nate Dogg. Blxst’s success is no accident. Instead, it is an intentional plot to build brand infrastructure for the future.
Victor Burnett a.k.a. @victheruler serves as the President of Blxst’s record label, Evgle. Prior to meeting the No Love Lost singer, Vic helped local LA artists become innovators in monetizing their artistry.
“Around 2014 I saw that there was a big gap, where a lot of artists didn’t understand how to monetize their content,” says Burnett.
His innate, entrepreneurial spirit and experience with artists, paired with product management history at Dame Dash Studios and Benny Boom, set a precedent for what was to come.
Upon meeting Blxst at Burnett’s creative studio, Groundwurks, the two formed an organic alliance based on mutual goals, business acumen and entrepreneurship.
The “Be Alone” artist launched the company back in 2018 with an Eagle’s mannerisms in mind.
“He told me that an eagle is the highest flying bird that doesn’t fly in flock,” Burnett explains.
According to Vic, these are the characteristics that they look for when hiring for Evgles.
When it was time to sought out a music partnership, Vic and Blxst stood firmly on vertical integration, which happened to be Burnett’s senior thesis in college. After major record companies labeled their business model as outrageous, they sought a partnership with Red Bull during the height of the pandemic.
“We knew the Hip-Hop space at Red Bull was irrelevant. With Blxst being a self-made creative and my want to see what a label can do for us creatively other than distribution, that’s how we got to Red Bull,” says Vic.
Evgle not only delivered the No Love Lost project in September, but completed 4 music videos in 3 days including Blxst’s breakout singles “Overrated” and “Be Alone.”
“With creativity and understanding how to allocate these marketing funds, in addition to having a friend in Karl (Fowlkes), as an attorney, we’re able to have the advantage,” Burnett says.
Blxst and Evgle announced their re-signing and joint venture partnership with Red Bull last month, solidifying the mutual benefit of the two parties’ relationship.
With Victor Burnett at the helm, Evgle continues to set the new business model for entrepreneurs within the entertainment space.
Coming out of Brooklyn, NY rising independent Hip Hop artist Step showcases his new single “Innocent” from his newly released album titled “Pure Intentions.” Make sure to follow him on Instagram @flamezharden.
As rumors circulate that her romance with Pressa has come to an end, Coi Leray is preparing to release an updated version of her hit song. If you’ve been over on TikTok, then you have noticed that Leray’s “Twinnem” single has been a viral sensation and like her other notable hits, she hopes to continue the wave with the help of a remix.
The North Carolina rapper has been laying low in recent months following the global backlash to his Rolling Loud appearance as well as the explanations that came later.DaBaby has been busy in the studio as he continues to work on new music, and it seems that adding his talents to the remix of “Twinnem” has been on the agenda.
A video by Leray has gone viral after she shared a snippet of what fans can expect, and they’re looking forward to hearing these two on wax. She did not reveal when the remix will be released, but fans are hoping that it will arrive this Friday (October 29). Check out the brief preview below and let us know your thoughts.